Jun Matsubara

Transformation of Beauty

Visuals by Jun Matsubara



Since the global pandemic of COVID-19, people have been wearing masks. For people who expressed themselves through make-up, the virus has disrupted their identity expression. This photographic editorial examines different ways to highlight eyes as the most important part of our identity. In particular, it focusses on the fluidity of gender and investigation of masculinity and femininity. Once for women only, make-up has developed to become part of masculine and genderless creative expression of identity. Through candid portraiture, this editorial recognises the beauty in every human being.

Creative Director: Jun Matsubara
Photographer: Patrick Choi
Photographer assistant: Han Ryu
Model: Vonnie Dawson
Makeup artist: Maddi Smallhorne